There is considerable demographic heterogeneity in the rate of vaccination within the UK, with non-White ethnic minorities roughly 30 percent less likely than Whites to be vaccinated. This study aims to investigate why a significant minority trust the vaccine as little as they do. It will collect data from people living in the United Kingdom, with both a nationally representative sample and a boosted sample of non-White respondents. It will aim to uncover a series of stylized facts in relation to people’s reasoning about the vaccine. It will investigate whether these reasons differ by race or ethnicity. It will then run a follow-up study to investigate whether an informational intervention can increase individual’s intention to vaccinate.