Previous experimental studies of voters’ preferences for descriptive localism in candidates have omitted to evaluate the effect of a potentially decisive factor, voters’ own place-based identities. Here, I propose to do that, combining a vignette designed to prime voters’ attachment to their neighbourhood with a conjoint. I also address a second shortcoming in the experimental candidate evaluation literature: the conflating of some candidate localism cues, and a lack of variation in cues—typically focusing only on birthplace, distance of residence, and where the candidate studied—compared to other traits, such as education. Read Albert’s Pre-Analysis Plan here.