Pepper D. Culpepper

  Wednesday, 13th November 2019

  14:00 - 15:00

   Chester Room - Nuffield College

   How the Public Responds to Media Representations of Bankers in the US and the UK


This talk presents the design and pilot results of two sets of survey experiments conducted on in the United States and the United Kingdom to assess how media framing influences public opinion. The experiments expose respondents to a variety of frames that correspond to the way the media actually covers banking in the two countries and measures the impact of the treatments – which have similar structure across the two countries – on emotions, affect toward political and economic actors, perceptions of interest alignment, trust in banks, and preferences for redistributive and financial regulatory policy.